Our daily life is bombarded with loud and subtle advertising that we either shake off or retain for far too long. Jingles, wordplay, alliteration, and catch phrases are part of sales culture that won’t soon be departing. With the rampant change in technology through phone, email, web, electronic billboard, and ever-present flat screens in every elevator, cab, and cranny, overload arises. We are so inundated with messages of all kinds that staying on our own path and keeping focused on our own task quickly becomes more challenging.
Staying true to purpose and remaining on a targeted goal takes vision, concentration, and commitment to getting the job done. It is far too easy to be sidetracked from our goals and endeavors from outside and unforeseen forces. While some of those forces may be beyond our control, if we clear our minds of the messages that play no part in getting us to the finish line, the more mindful and rich is the journey.
That is exactly why Las Vegas, Atlantic City and other casinos do so well. They appeal to our senses. Think about the lure of bright flashing lights coupled with seductive images and the temptation of big winnings. Cruise ships are infamous with their midnight buffets and their dinner shows while tempting you with the possibility of beating the dealer. Hey we all can’t be James Bond who plays the lucky hand at Baccarat while ordering a martini. This is the pinnacle of advertising at its highest level. The odds are against you.
I’m guilty of letting the “noise” get in the way of my true path. Thanks for reminding us to get back on the path! 😉